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Checklist for the most optimal folder

Checklist for the most optimal folder
Get the most out of your (digital) folder with these tips

Checklist for the most optimal folder

As a pioneer and market leader in the digitisation of (advertising) folders, we have gained many insights in recent years that we would like to share with you. The checklist below will help you get the most out of your (online) folder.

Absolute basics

Corporate Identity
Corporate Identity
Make sure that the corporate identity is clearly reflected in your brochure.
First Impression
First Impression
Provide one clear eye-catcher on the cover of your folder.
Contact
Contact
The readers should immediately know where to find you.

Images

Line of sight
Line of sight
Let elements and people look towards your products, then the reader will do the same.
Image > text
Image > text
Golde rule: 75% text 25% image
Target group
Target group
Provide images with which the target group can identify.

Text

Benefit
Benefit
Emphasise the benefit to the customer. They do not care what you think
Pricing
Pricing
State the price clearly. Do not work with percentages.
Call to action
Call to action
Only valid until… Order today and receive…

Interactivity

Links
Links
Put links in your online folder to your website, your web shop, …
Video & Audio
Video & Audio
Add movies and sound to your online folder.
Dynamic
Dynamic
Create more relevance in your folder by adding dynamic content

Benefits

Digital era
Digital era
Always and everywhere accessible.
Visibility
Visibility
Reach your audience both online and offline
Conversion
Conversion
A folder offers the possibility of impulse purchases and online traffic to your website and webshop
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