Get the most out of your (digital) folder with these tips
Checklist for the most optimal folder
Corporate Identity
Make sure that the corporate identity is clearly reflected in your brochure.
First Impression
Provide one clear eye-catcher on the cover of your folder.
Contact
The readers should immediately know where to find you.
Line of sight
Let elements and people look towards your products, then the reader will do the same.
Image > text
Golde rule:
25% text
75% image
Target group
Provide images with which the target group can identify.
Benefit
Emphasise the benefit to the customer. They do not care what you think
Pricing
State the price clearly. Do not work with percentages.
Call to action
Only valid until…
Order today and receive…
Links
Put links in your online folder to your website, your web shop, …
Video & Audio
Add movies and sound to your online folder.
Dynamic
Create more relevance in your folder by adding dynamic content
Digital era
Always and everywhere accessible.
Visibility
Reach your audience both online and offline
Conversion
A folder offers the possibility of impulse purchases and online traffic to your website and webshop
English 
Dutch 