Get the most out of your (digital) folder with these tips
Checklist for the most optimal folder
As a pioneer and market leader in the digitisation of (advertising) folders, we have gained many insights in recent years that we would like to share with you. The checklist below will help you get the most out of your (online) folder.
Make sure that the corporate identity is clearly reflected in your brochure.
Provide one clear eye-catcher on the cover of your folder.
The readers should immediately know where to find you.
Line of sight
Let elements and people look towards your products, then the reader will do the same.
Image > text
Golde rule: 25% text 75% image
Provide images with which the target group can identify.
Emphasise the benefit to the customer. They do not care what you think
State the price clearly. Do not work with percentages.
Call to action
Only valid until… Order today and receive…
Put links in your online folder to your website, your web shop, …
Video & Audio
Add movies and sound to your online folder.
Create more relevance in your folder by adding dynamic content
Always and everywhere accessible.
Reach your audience both online and offline
A folder offers the possibility of impulse purchases and online traffic to your website and webshop